Angelina Jolie is the new icon of Guerlain Parfumeur, the mythical French beauty brand founded in 1828. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity. “Mon Guerlain is a concentration of real human relationships with people who make our creations genuine,” he says. “All of the shared and experienced emotions – from the field to the laboratory – become the notes of Guerlain, a fragrance created for an extraordinary, sincere and authentic woman.”
ANGELINA JOLIE FOR MON GUERLAIN
Marcheline Bertrand, Angelina’s French mother, loved a Guerlain powder, scented with iris and violet, that she kept among her treasured possessions. Angelina recalls its association with quality, elegance and femininity. Years later, this invisible link was renewed when Guerlain met Angelina Jolie in Cambodia, where she was directing her fourth feature film, First They Killed My Father, about a child’s memory of war and loss.
There a partnership began, to create a new fragrance, bringing together Guerlain’s living legacy of craftsmanship, quality and expertise with the values, ideals and aspirations of modern femininity.
Tahitensis Vanilla is the starting point behind the composition work of Guerlain, a favorite raw material inseparable from any Guerlain masterpiece and also present in Shalimar, Habit Rouge and Jicky.
Carla Lavender, despite its classic masculine attribute in perfumery, joins the sensual and mysterious Tahitensis vanilla. It was necessary to find exceptional and rare lavender, with unique olfactory properties that would satisfy the expectations of Guerlain, the Perfumer. Carla lavender shakes up the sensual, enveloping and almost maternal feminine component of vanilla by infusing it with its audacity, freshness, purity and simplicity.
Sambac Jasmine, gathered at sunrise, reminds us that femininity is also revealed in the grace of dawn. It is the link that connects delicious vanilla to lavender; it is the esthete that gives this composition all of its finesse.
Sandalwood expresses the inner riches and resources possessed by all women. It is the wood that gives strength and preserves the mystery of eternal femininity.
This quadrilobe bottle was dreamt up by Gabriel Guerlain and crafted by Baccarat in 1908. Year after year, it has earned its position as one of the iconic bottles of Guerlain, inspiring numerous artists and designers who reinterpret it with each of their creations. Understated, simple and graphic, it recalls an alchemist’s bottle and owes its name of “quadrilobe” to its stopper, which is formed from a solid piece to obtain a shape resembling four lobes.
Today, it encases Mon Guerlain, the new fragrance that pays homage to contemporary femininity by uniting the contrasts expressed by the strength of taut lines and the sensuality of curves, evoking a strong, free and sensual femininity.
THE FILM “NOTES OF A WOMAN”
The advertising film is set in Provence – where the Carla lavender found in Guerlain grows and is harvested – in France, a country Angelina Jolie and her family have known and loved for many years. Notes of a Woman re-imagines the story of the creation of the fragrance. Guerlain pays tribute to the profession that has built its fame since 1828 by putting the perfumer in the spotlight in an advertising creation. We meet the perfumer in the grip of the creative impulse, composing a demanding and sumptuous fragrance – a fragrance overflowing with audacity, panache and mystery; a fragrance in the image of the woman whom he admires, who represents in his mind the emotions, attributes, choices, goals and dreams that embody modern femininity.
VIDEO: ANGELINA JOLIE PRESENTS MON GUERLAIN
VIDEO: THE ICONIC BOTTLE OF MON GUERLAIN
VIDEO: THIERRY WASSER PRESENTS MON GUERLAIN
Photos: Courtesy of Guerlain
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