Guerlain invited me to attend their first press conference of the year which will take place on 27 January. Thierry Wasser, Guerlain’s Master Perfumer, is going to present the new Guerlain fragrance. Details were not revealed on the invitation card. But Guerlain has just sent me a press release with the following official announcement:
Guerlain Parfumeur, the French beauty brand launched in 1828, has chosen US actress Angelina Jolie as the icon of its new fragrance for women.
“We create perfumes for the women we admire,” used to say Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity.
The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film First They Killed My Father. It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Angelina Jolie is a filmmaker, Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain campaign to charity.
ANGELINA JOLIE IS GUERLAIN’S NEW ICON
Discover the world of Guerlain