In 2013, Chopard began The Journey to Sustainable Luxury, a broad-scale project intended to position Chopard as market leader for sustainable luxury in the watchmaking and jewellery sector. The Geneva-based House accordingly committed itself to working alongside Eco-Age, the sustainable brand consultancy and its creative director Livia Firth, who strives to promote ethics in the fashion world through the Green Carpet Challenge (GCC). “True luxury is knowing that your jewellery is produced ethically,” says Caroline Scheufele, co-president and artistic director of Chopard.
CHOPARD GREEN CARPET COLLECTION 2017
After gold, diamonds and opals, coloured stones are now taking their place in the Green Carpet Collection thanks to a strategic partnership forged by Chopard with Gemfields, the world leader in the extraction of coloured gemstones. From now on, new creations in the Green Carpet Collections will be adorned with responsibly mined Zambian emeralds from the Gemfields’ Kagem mine.
In 2014, Chopard enriched its Green Carpet Collection with a new jewellery set dressed in diamonds from a Responsible Jewellery Council (RJC) certified supplier, featuring a design inspired by the Palme d’or, the famous golden palm-leaf trophy that Chopard has for the past two decades been designing and crafting for the Cannes Film Festival, which takes place every year in May. Responsibly sourced emeralds from Gemfields mines are now embellishing these iconic jewellery creations through a watch, a pair of earrings and a ring in ethical 18-carat white gold certified Fairmined.
Discover Chopard’s new collections, which were presented at Baselworld 2017, in VERTIGO’s LUXURY category.
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