Enzo Ferrari, founder of La Scuderia Ferrari, once said: “The fact is I don’t drive just to get from A to B. I enjoy feeling the car’s reactions, becoming part of it.” Today, he would probably have to admit that his philosophy also applies to exclusive luxury timepieces. You don’t buy a watch to read the time, but to explore its watchmaking art and become part of it.
To celebrate Ferrari’s 70th anniversary, the Italian brand and its partner Hublot have just launched a new exclusive collection. Conceived with the same approach used for designing a car at the Ferrari Design Centre and integrating Hublot’s fine watchmaking expertise, the Techframe Ferrari 70 years Tourbillon Chronograph, produced in 70 limited editions, is destined to be a collector’s item.
TECHFRAME FERRARI 70 YEARS
The starting point for the designers was the Hublot movement – the “engine” of the watch – around which they freely designed a high performance chassis. Like that of a Ferrari, its lattice structure – that is unique in the world of watchmaking – offers maximum strength for minimal weight.
The black structure on the dial holds the chronograph counters and offers excellent legibility. The crown at 4 o’clock – raised by a black PVD Titanium insert decorated with the famous Prancing Horse – reduces the size of the watch to the greatest possible extent, and increases its aerodynamic look. Finally, the red push-button is strategically placed to facilitate its use – even when driving – and makes the design more ergonomic.
The Techframe Ferrari 70 Years comes in three versions, each produced in 70 limited editions: Titanium (EUR 125’000), Carbon (EUR 135’000) and King Gold (EUR 156’000)
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