For the presentation of its Spring/Summer 2017 fashion show in Paris, Louis Vuitton took its guests on a brief voyage of initiation leading them to the very source of the world of Louis Vuitton: the future Louis Vuitton store at Place Vendôme.
This mythical place resides in the heart of the Maison Louis Vuitton history as it is two steps from where, in 1854, Louis opened his first store at 4 rue Neuve des Capucines. It was therefore natural that Louis Vuitton renew with its origins by reuniting, in the same site, its store as well as different workshops.
Louis Vuitton Creative Director Nicolas Ghesquière found the contrast inspiring: “I thought it was interesting to catch the space right at the moment when there is that brutalist feeling inside. Basically the most beautiful gray box possible inside this most beautiful building. To me, this contrast is very interesting.”
Michael Burke, CEO of Louis Vuitton, has a great vision: “With Vendôme, we will be offering them a voyage unlike any other: a voyage into the 19th century, a voyage at history’s epicentre, to the era of Louis Vuitton, transported by the splendour and authenticity of a period townhouse and its majestic staircase,” he said.
The future store will unify two Parisian mansions situated on the corner of the Place Vendôme and rue Saint Honoré: Hotel Baudet de Morlet (2 place Vendôme) and Hotel Heuzé de Vologer (4 place Vendôme).
VIDEO LOUIS VUITTON FASHION SHOW SPRING/SUMMER 2017
The Louis Vuitton show took place on 5 October 2016 at the future Louis Vuitton store at Place Vendôme.
LOUIS VUITTON SPRING SUMMER 2017
On the mythical Place Vendôme, the Maison Louis Vuitton captures the essence of Paris. This fabulous epicenter of French elegance is the stylistic heart of the collection for Spring/Summer 2017.
A question of Parisian territory: Right Bank (Rive Droite) vs Left Bank (Rive Gauche), each has its own sartorial particularities and creative sensibilities. It’s about showcasing the fashionable atmosphere of Paris, a capital at the convergence of all fashions, a magnificent vortex that absorbs all the artistic ideals from around the world.
The witty, wise and savvy Parisiennes wear long jersey dresses floating as they move, dream of triumphing in tailored suit, dazzled with seductive rainbow python, adorned with a whisper of “Epi flame” embroidered on “caviar lace”. Lovers of intellectual complicity, they sport fanciful t-shirts that reference the heads of the 18th-century fauns decorating the façade of 2 Place Vendôme.
LOUIS VUITTON Women Collection Spring/Summer 2017 © Louis Vuitton Malletier – All rights reserved
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