“A lot of people don’t have time to spend ages on beauty, but for me skin is the most important,” Clémence Poésy said in an interview with Vogue. Her beauty philosophy makes her the perfect ambassador for Shiseido, a skinbare brand that focuses on advanced skincare technology, sensual textures and soothing fragrances. As a beauty editor, I’ve been using Shiseido skincare products for more than ten years and I’ve always been very satisfied with the results.

Clémence Poésy is the new face of Benefiance skincare by Shiseido. The 36-year-old French actress has built an international career spanning French and English blockbusters and art films, TV and cinema work. She is best known for her role as Fleure Delacour in Harry Potter and the Goblet of Fire (2005) and Harry Potter and the Deathly Hallows (2007).


Shiseido’s Wrinkle Smoothing Day Cream is Clémence Poésy’s new anti-aging secret. The new cream for normal or combination skin can be used for day or night. ReNeura Technology optimises skin communication and promotes effective assimilation of active ingredients; Kombu-Bounce Complex improves the quality of the epidermis while caring for the basal layer; and active ingredients mukurossi, turmeric and chlorella combat photo-ageing and help prevent the destruction of elastic fibres.

The cream has a lightweight consistency and exudes a green, floral fragrance with a delicate sweet orange note that gives it relaxing properties. It contains not only SPF 25 sunscreen to protect from UV rays, but also an invisible shield that forms a barrier against pollen and prevents it from sticking to the skin. According to Shiseido, the new formula brings significant results after just two weeks, with 16% less wrinkles measured.

This new anti-aging skincare product also comes in a creamier formulation, Enriched Wrinkle Smoothing Cream, for dry skin.

In Switzerland, Shiseido’s Wrinkle Smoothing Day Cream was launched in February 2019. Price: CHF 108 (50ml)


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