Estée Lauder has just announced that it has signed Fei Fei Sun, world-renowned Chinese model and fashion icon, as a global spokesmodel to represent the brand. With a social following of over five million across Weibo and Instagram, the 28-year old Fei Fei joins the current roster of Estée Lauder spokesmodels, Carolyn Murphy, Joan Smalls, Kendall Jenner, Gabriella Wilde, Yang Mi, Hilary Rhoda and Misty Copeland. She will feature in campaigns across digital, TV, in-store and print, with her first campaign debuting December 2017.
CHINESE SUPERMODEL JOINS ESTÉE LAUDER
“We are thrilled to welcome Fei Fei to the Estee Lauder brand,” said Stéphane de La Faverie, Global Brand President, Estée Lauder. “She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”
“I am honored to join the incredible women who represent the Estee Lauder brand,” said Fei Fei. “Growing up in China, I never believed I would represent such an iconic beauty brand. This is a dream come true.”
THE MOST SUCCESSFUL ASIAN MODEL WITH 5 MILLION FOLLOWERS
Fei Fei Sun is the first Chinese model to appear on the cover of American Vogue, Italian Vogue, Japanese Vogue, Turkish Vogue, and Harper’s Bazaar Spain. She has been on the cover of Chinese Vogue eight times and has worked with photographers such as Mario Testino, Steven Meisel, Peter Lindbergh, Annie Leibovitz, Patrick Demarchelier, Inez & Vinoodh, Tim Walker and Craig McDean.
After studying fashion design at Suzhou University, Fei Fei Sun was discovered aged 20 by a scout from Women Management. She immediately moved to New York for the spring 2011 shows. Fei Fei was an instant success with high profile luxury labels and rapidly became a fixture on the runway in New York, Milan and Paris, appearing for the likes of Prada, Louis Vuitton, Dior, Chanel, Givenchy, Valentino, Balenciaga, Balmain and Celine. In 2012, she was chosen as the face of Valentino, becoming the first Asian model to hold the exclusive position for the mythical Italian brand.
VIDEO: FEI FEI SUN’S BEST RUNWAY SHOWS
VIDEO: FEI FEI SUN’S SKINCARE AND MAKE-UP SECRETS
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