Three dazzling young models for Elie Saab: In his ad campaign for the new fragrance Elie Saab Girl of Now Forever, Hannah Ferguson, Kristine Froseth and Jasmine Daniels leave the French capital and fly to Ibiza, the world’s best party island, to have fun at the pool of a stylish villa. They burst out laughing, take selfies, share secrets, and dance freestyle reliving their antics from last night’s party.
A sun-kissed trio in action, wearing Elie Saab ready-to-wear, taking a dip in the crystal blue water, sinking into a bubble bath, or simply lying back on a deckchair. Who wouldn’t want to be in their place?
FROM PARIS TO IBIZA WITH ELIE SAAB
Girl of Now Forever, the new fragrance by Lebanese fashion designer Elie Saab, was created by Sophie Labbé and Dominique Ropion, the French master perfumers behind the previous releases of Girl Of Now. They have brought a tangy accent to the Ormond flower and its elegant almond and orange accents. As the notes infuse, a new story begins: fresher, more colorful, and more fun! It merges with a refreshing wave of Lebanese lemonade in which lemon zest and raspberry notes intertwine. Its elegant and joyful femininity is expressed by rosa cassia, the new and unique rose-blackcurrant co-distillate. Its mysterious patchouli trail nestles within sensual cashmeran and vanilla.
With solid glass at the base, the original elegant bottle has been adorned with a new Coral flower design at its neck that pairs beautifully with the colour of the juice. Its box features the signature blue enamel but with new nuances in a whirlwind of flowers that combine Coral Azalea, Sunset Pink, and Mandarin Red.
In Switzerland, the eau de parfum Girl of Now Forever will be available from February 2019. Prices: CHF 72 (30ml), CHF 105 (50ml) and CHF 136 (100ml)
HANNAH, KRISTINE AND JASMINE: THE NEW FACES OF ELIE SAAB
The brand new gang of irresistible girls is very successful on social media: Hannah Ferguson (USA) has 589’000 Instagram followers, Kristine Froseth (USA/Norway) has 697’000 Instagram followers and Jasmine Daniels (USA) has 110’000 Instagram followers. Today, in fashion and beauty business, models are not only chosen because of their looks, but also because of their social media value.
Hannah Ferguson, 26, who looks like Amanda Seyfried’s sister, has appeared several times in the Sports Illustrated Swimsuit Issue. She also appeared in campaigns for Chanel beauty and Jimmy Choo’s Fever fragrance.
Kristine Froseth, 22, is a Norwegian American actress and model. She is best known for playing Veronica in the Netflix film Sierra Burgess Is a Loser.
Jasmine Daniels first hit the catwalk in 2017 for Marc Jacobs and Miu Miu. Recently, she’s been photographed by Patrick Demarchelier.
Photos ad campaign Girl of Now Forever: Txema Yeste for Elie Saab
Photo Hannah Ferguson: Karl Lagerfeld for Elle US
Photo Kristine Froseth: VMagazine
Photo Jasmine Daniels: Patrick Demarchelier