German topmodel Toni Garrn (25) is the face of Aura Botanica, the new hair product line by Kérastase. “She radiates a genuine passion for wellbeing and natural beauty,” says Kérastase. Toni has walked in over 60 shows for prestigious fashion labels such as Chanel, Dior, Louis Vuitton, Dolce & Gabbana, Pucci and Victoria’s Secret. She has also appeared on the cover of Vogue Germany, Vogue Spain, Vogue Russia, Harper’s Bazaar, Elle, Allure, etc.
Toni, who dated Leonardo DiCaprio from 2013 to 2014, discovered Kérastase, a luxury hair care brand based in Paris, when she was still a girl. When her hair needed extra care, she’d be allowed to use her mother’s Kérastase mask. With Aura Botanica she discovered a care ritual that is truly good for her hair, with the coconut oil that she loves. And something very important to her: each product includes sustainably sourced active ingredients that are helping to empower women.
For the new Aura Botanica range, Kérastase used only active ingredients that have been scientifically proven to have effects on the fibre. Coconut Oil, one of only two natural oils able to penetrate the fibre thanks to its short-chain lauric acid, anchors itself within the cortex providing durable nutrition and strength. For durable shine, suppleness and smoothness Argan Oil’s rich Omega 6 and 9 allow it to resist oxidation and leave the fibre light and resplendent.
(Above) The Aura Botanica range by Kérastase contains formulas composed from an average of 98% natural origin ingredients. All formulas average 97% biodegradable. They don’t contain any silicones, sulfates or parabens.
KERASTASE AURA BOTANICA REVIEW
AURA BOTANICA BAIN MICELLAIRE (250 ml / CHF 29)
I really love this gentle aromatic shampoo without sulfates or silicones. It cleanses my scalp without irritating it (shampoos from other brands sometimes caused itching on my scalp). Cleansing comes from naturally effective and foaming active ingredients found in coconut oil. The shampoo doesn’t foam very much, but that’s not a criteria for its effectiveness.
AURO BOTANICA SOIN FONDAMENTAL (200 ml / CHF 39)
I always use a mask or a moisturizing conditioner after washing my hair. I’m very pleased with this moisturizing conditioner and its lightweight, creamy texture. It detangles my hair easily thanks to a high concentration of natural oils − coconut, argan and sunflower.
AURA BOTANICA CONCENTRÉ ESSENTIEL (50 ml / CHF 44)
I have long thick hair. Therefore, it tends to be a little bit dry and frizzy. This aromatic nourishing oil blend, which is packed with 99% natural origin ingredients, is the perfect solution. I really love it, because it leaves my hair soft and moisturized. Avocado oil, rich in Omega 6 and 9, adds softness and shine. Jojoba oil, with its velvety, dry-to-the-touch feel, enhances the sensory allure. Frizz is tamed and nutrition is boosted. For fine hair add 4 to 6 pumps to the Soin Fondamental before use, and for medium and thick hair add 4 to 8 pumps (I always add 4 pumps). Of all the Aura Botanica products I’m using, Concentré Essentiel is my favourite.
VIDEO: BLOGGERS DISCOVER AURA BOTANICA IN MOROCCO
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