A brilliant cut makes the hair look great, but add color and the result is amazing. If you love to add color to your life and to your hair, you should use special haircare products to avoid color-degradation and color-fade. At a recent Moroccanoil event in Zurich, Angelo Fraccica, Creative Design Team Educator of Moroccanoil, introduced us to the new Moroccanoil Color Complete Collection, which I’ve just started to use for my long curly hair.
[The pictures of the press event will be posted as soon as I get them.]
In the brand’s first foray into the color space, Moroccanoil addresses the full scope of color-degradation, color-change and color-fade with a complete regimen of products for both in-salon and at home. The collection features advanced proprietary technologies to combat all sources of color loss, including chemical damage, mechanical damage, oxidation and heat styling.
MOROCCANOIL COLOR COMPLETE PRESS EVENT
The new exclusive ArganID technology, which is featured in all five products, infuses argan oil deep into the cortex of the hair, while simultaneously helping to repair and seal for optimal color retention.
“It’s an exciting time for the brand to enter the color care category with breakthrough argan oil infused technologies, especially as we now celebrate ten years of innovation,” says Moroccanoil co-founder Carmen Tal.
IN-SALON PROFESSIONAL TREATMENT
The Moroccanoil Color Complete 2-step regimen begins at the salon with advanced professional services that work together in perfect synergy for maximum color intake and retention:
ChromaTech PRIME helps to increase color deposit and equalize porosity for more even results, while gently soothing the scalp to minimize discomfort during a color service.
Following a color service, ChromaTech POST is an essential step to seal in color for long-term retention through both chemical and mechanical repair. Featuring new breakthrough COLORLINK technology, this vital post-color service works to help create special cross-links throughout the hair’s keratin structure, helping to trap color within while simultaneously forming a protective shield to help prevent color loss.
To extend the results of the professional services, the regimen continues with a simple at-home routine to maintain and protect color.
Moroccanoil Color Continue Shampoo & Conditioner also feature exclusive COLORLINK technology to continuously repair and restore the hair following color services. This powerful duo works in synergy to provide intense nourishment and help improve hair’s quality, resulting in superior color retention.
Finally, for maximum prevention from color fading and brassiness, Moroccanoil Protect & Prevent Spray acts as a leave-in conditioner and shield, helping to neutralize free radicals generated by pollution and environmental stressors while absorbing damaging UV rays.
VIDEO: HOW TO USE THE MOROCCANOIL COLOR COMPLETE PRODUCTS
HAIRSTYLING VIDEO: THE PERFECT BLOWOUT