Founded in 1872 in Ginza, Tokyo, Shiseido has established its reputation as one of the leading global players in skincare and makeup. This fall, the Japanese brand is relaunching its makeup collection with a new exciting chapter in the company’s extensive history. The brand’s mission is to gift Japan to the world by showcasing its rich heritage and groundbreaking technology via an all-encompassing collection that is modern, minimalistic, visionary, expressive, and creative.
SHISEIDO MAKEUP COLLECTION FALL 2018
The new makeup collection features 4 textures, 22 products and 135 shades.
The Dews Collection transforms any surface using multifaceted light. Its primary focus is to optimize and enhance the skin. The dews are a revolutionary clarity matrix that suspends multidimensional pearls of various shapes and sizes in a breathable, crystalline, cushiony texture that transforms and illuminates skin, making it dance with light. Comprising of ultra-fine rose, silver, and gold Japanese pearls – not pigment – Aura Dew Face, Eyes, Lip’s Enhanced Light Refractive Technology eliminates any chalkiness, allowing all three shades to meld seamlessly with every skin tone. And unlike traditional highlighting powders or glitter, Aura Dew doesn’t migrate thanks to the latest generation of silicone polymers, film formers, and volatiles, which provide this lustrous formula with 12 hours of staying power.
The dews are available in three shades: Aura Dew Cosmic 03 and Aura Dew Solar 02 (see below) as well as Aura Dew Lunar 01.
VISIONAIRY GEL LIPSTICK COLLECTION
The VisionAiry Gel Lipstick Collection features 28 vivid shades with high-coverage pigment and long-lasting hydration. Shiseido’s designers and developers were inspired by Inouï, a sleek collection created for the Japanese career woman in 1977. The shade names in the range are based on the bustling urban metropolis that is modern Tokyo.
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