She’s often referred to as the tattood alien princess: Grace Neutral, a 28-year old British tattoo artist, has a forked tongue, pointed elf ears, no belly button and is covered head to toe in tattoos. Her most striking feature are her blue-tinted eyes. She had blue ink injected into her eyeballs to get an alien look. What a negligence and stupidity! In a video series of ID Magazine, Grace visits Seoul and explores South Korea’s Billion Dollar beauty industry.
Korea has one of the world’s fastest growing and technically advanced beauty industries. South Korean women spend more than twice as much on beauty and make-up products than American women, while men in South Korea spend more on beauty products than anywhere in the world. Skin care and beauty products advertising are everywhere with K-pop stars and K-soap operas pushing the latest cosmetic trends.
K-beauty products have become very popular in the United States and Europe. Sephora started selling Korean cosmetic products in 2011. But the Asian market is still the most important one for Korean beauty exports: According to Kotra, in 2016, China imported about 38 percent of K-beauty exports and Hong Kong 30 percent.
SOUTH KOREA’S BILLION DOLLAR BEAUTY INDUSTRY
Photo and video: Courtesy of I-D Magazine