Gianni Versace was an art lover. He collected paintings, sculptures and furniture. He loved to visit museums and exhibitions and often took inspiration from Greek and Etruscan art, the Renaissance, Romanticism, Liberty, Baroque and Pop Art. He also exhibited pieces of art in his boutiques and homes. For his Upper East Side mansion in New York, he opted for a series of valuable modern art paintings by Picasso, Warhol, Lichtenstein, Schnabel, Hockney, Basquiat and Matisse.
LOUVRE MUSEUM INSPIRES VERSACE AND GIGI HADID
The ad campaign for Eros Flame, Versace’s new fragrance for men, pays tribute to Gianni Versace’s love of art. It features a modern interpretation of Canova’s iconic Psyche Revived by Cupid’s Kiss (in Italian: Amore e Psiche) sculpture, where a man embraces a woman played by topmodel Gigi Hadid (23). It represents sudden love, that lasting moment of a fleeting glimpse that is already a thing of the past. The campaign’s visuals focus on the sensuality of the strong, masculine physique against the pale silhouette of the woman, both lying on a Versace throw.
Antonio Canova (1757-1822) was the greatest Neoclassical sculptor of the late eighteenth and early nineteenth centuries. He was renowned for his carving abilities and the refinement of his marble surfaces, which seemed as supple as real flesh. Canova’s sculpture Psyche Revived by Cupid’s Kiss is exhibited at the Louvre Museum in Paris.
The olfactory notes of Versace Eros Flame are characterised by strong contrasts. The head notes are particularly vivacious. Fresh, juicy Italian hesperidic fruits such as lemon, tangerine and bitter orange are warmed with notes of black pepper from Madagascar and enveloped in aromatic wild rosemary. Through an olfactory wave of pepperwood, geranium and rose facets, we reach the base notes where precious woods such as Texas cedar, patchouli coeur, Haitian vetiver, mountain oak moss accord and sandalwood subtly blend to create a soft and sensuous roundness with the tonka bean that perfectly intermingles with vanilla.
THE MEDUSA ON THE BOTTLE
The Medusa, a recurrent iconic symbol of Versace, is a precious jewel-like seal fused in gold on the cap, representing a power that surpasses the confines of time. The bottle is fiery red, intense and masculine, and recalls the passion of love.
The Versace Eros Flame bath line is composed of after shave lotion and after shave balm, deodorant spray and deodorant Stick, as well as a bath & shower gel.
In Switzerland, Eros Flame will be available from March 2019.