Launched in 1998, la Prairie’s White Caviar Collection focuses on brightening and firming the skin by reducing uneven tone, leaving the skin with an illuminated youthfulness. This year, the Swiss luxury skincare brand extends its collection with a new cream: La Prairie White Caviar Creme Extraordinaire. The moisturising cream contains a powerful illuminating molecule that targets dark spots and other skin discolourations.
Following years of research that included screening 50,000 ingredients to find the single most powerful brightening active, Lumidose was identified by the scientists at La Prairie. This molecule is the most effective in supporting the inhibition of melanin, the pigment that causes dark spots. The potency of Lumidose lies in the efficient disruption of melanin formation, leading to a more even complexion and a reduction of dark spots.
LA PRAIRIE WHITE CAVIAR CREME EXTRAORDINAIRE
Inspired by the idea of spotless, luminous skin, White Caviar Creme Extraordinaire illuminates the skin as if by a flattering light. Lumidose is paired with La Prairie’s Smart Crystal White, a delivery system for a powerful brightening active that interrupts the signalling pathways of melanin production. Formulated with rare Golden Caviar extract found only in the White Caviar Collection, it also provides exceptional firming benefits.
La Prairie’s new anti-ageing cream comes in a big silver box. The silver cap opens like a jewel box to reveal an integrated, light-reflecting mirror. With a press of the sleek inverted button, an airless pump is activated, releasing the perfect dose of cream.
La Prairie White Caviar Creme Extraordinaire will be available from 8 March 2018. Price: 788 Swiss francs.
HOW TO PREVENT DARK SPOTS
Prevention is always better than cure. Therefore, I strongly advice that you protect your skin from melanin formation. How?
Sun exposure is the number one cause of hyperpigmentation. Therefore, always use sunscreen before you go out (even in fall and winter). I’m using Cellular Swiss UV Protection Veil SPF 50 by La Prairie and I’m very happy with it. It’s also an excellent base for my foundation.
Hormonal problems are the main cause of a particular kind of hyperpigmentation known as melasma or chloasma. In that case you must see a doctor.
Be careful with henna and tattoos. They can cause photocontact dermatitis and hyperpigmentation. In that case you have to consult a dermatologist.
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