30 years after the launch of its Skin Caviar Luxe Cream, La Prairie presents a new version of its anti-ageing bestseller: Skin Caviar Luxe Cream Remastered with Caviar Premier, a moisturising cream that offers a unique sensorial indulgence paired with a powerful lifting and firming. The iconic cobalt blue jar features geometric lines inspired by the Bauhaus movement, coupled with clean, minimalist Helvetica typography. The coloured glass vessel topped with a polished silver cap evokes precision and purity.
LA PRAIRIE’S NEW SKIN CAVIAR LUXE CREAM
With its launch in 1987, La Prairie chose to use Caviar Extract, drawn from the rich depths of the sea, to infuse skin with the very source of life. The Skin Caviar Collection continues to be a luxury beauty bestseller after more than 30 years. With continued research and new technological advancements came Caviar Water, followed by Caviar Absolute.
Today, La Prairie’s caviar science augments natural Caviar Extract with Caviar Mimetics. Caviar Premier is the powerful result of this innovation. With Caviar Premier, caviar’s whole potential is harnessed for the first time. Remastered with this new form of caviar, Skin Caviar Luxe Cream provides visible results. Combined with La Prairie’s Exclusive Cellular Complex, which uses biotechnological research to give new life and energy back to the very cells, it lifts and firms skin. Features are supported, tightened and toned. Skin gains in tautness and suppleness.
La Prairie’s new Skin Caviar Luxe Cream, Skin Caviar Luxe Cream Sheer and Skin Caviar Luxe Sleep Mask will be available from 15 August 2018. Price (50ml): CHF 546 (creams) and CHF 416 (mask)
I’m going to test Skin Caviar Luxe Cream and publish a review article in mid-August 2018.
Do you love reviews about La Prairie’s products? Check out our review on Skin Caviar Essence-in-Foundation.
VIDEO: HOW TO USE SKIN CAVIAR ESSENCE-IN-FOUNDATION
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