I attended Lancôme’s fall 2014 news presentation on June 11, 2014 in Zurich. Some of the new products have already been presented on JETSET Fashion Magazine and VERTIGO.
Lancôme will soon launch two new products of Absolue L’Extrait, the luxury beauty collection made of Lancôme Rose native cells:
Absolue L’Extrait Ultimate Beautifying Lotion. The natural rosewater in the Absolue L’Extrait softens, hydrates and revives the radiance of the skin. The active mist of the Absolue L’Extrait Ultimate Beautifying Lotion is very light but at the same time nourishing. Miniscule micronized droplets envelop the skin in comfort and freshness.
Review: I’ve been testing the new lotion for a month. You spray the lotion on your face. It refreshes your skin and leaves it soft, but it doesn’t replace the toner routine after you’ve cleansed your face (when you cleanse your skin with a pad and a good toner).
Read the review of Paula Begoun’s expert team
Absolue L’Extrait Regenerating and Renewing Ultimate Elixir-Concentrate is a regenerating serum that restores the appearance of youthful skin. Mineral powders mattify the skin.
The ad campaign for the two new products is very stylish. Julia Roberts, who is already Lancôme’s testimonial for the fragrance La Vie est Belle, will feature in the beauty campaign. She looks very seductive in her black evening gown and shows off her beautiful long legs. I’ve seen it, but I’m not allowed to post any pictures yet. The campaign was shot by the photographer duo Mert Alas and Marcus Piggott.