Masculine. Powerful. Passionate. Erotic. This year’s best advertising campaign for a men’s perfume was shot by renowned Italian photographer Fabrizio Ferri. He translated the everlasting intensity and masculinity of the Ermenegildo Zegna Elements of Man: The Life Collection into images, creating a breathtakingly beautiful campaign that stars American model and country music singer Mark Wystrach and the work of still life photographer Mario Godlewski. There’s a slight touch of Herb Ritts in the photo series. The striking black and white photography captures the complex and contrasting masculine elements of the Zegna man: Integrity, Wisdom, Passion, Strength and Talent.
(Above) The exclusive Ermenegildo Zegna Elements of Man Perfumes are available at Ermenegildo Zegna stores and in selective perfumeries. The perfume bottle contains 50ml of concentré de parfum, which is much more intense and precious than an eau de toilette or eau de parfum. Price in Swiss francs: CHF 250.
ERMENEGILDO ZEGNA ELEMENTS OF MAN PERFUMES
The Ermenegildo Zegna Elements of Man: The Life Collection is a feast for the senses. Each of the five fragrances is a unique blend of complex and robust scents. It was curated for the sophisticated individual, embodying masculine attributes such as strengh, passion, integrity, talent and wisdom.
Each perfume is packaged with prominent elements from the Italian fashion house. The elegant Ermenegildo Zegna boutique façades designed by Peter Marino are reflected in the cap lines and grooving of the handsome glass bottle, complete with burnished bronzed plates. A jewel tone accent at the base highlights the exquisite detail of the bottle. The coveted woven leather fabric known as pelle tessuta, a brand emblem for the fashion house, is emulated in the textured weave of the outer packaging.
REVIEW OF THE FIVE FRAGRANCES STRENGTH, PASSION, INTEGRITY, TALENT, WISDOM
The Ermenegildo Zegna Elements of Man Perfumes are a tribute to the values of modern masculinity. The Life Collection features five exclusive luxury fragrances for men.
I tested the five fragrances and was pleasantly suprised by the variety and especially by the elegance of the collection. This is definitely not a mass product, but an exclusive collection of magnificent blends. Curious to discover which ones I liked best?
My favourite fragrance for a very masculine man: Passion. It reminds me of an oud fragrance, even though it features Olibanum, deepened by spirited notes of Rich Rum and Smooth Cognac warmed over a steady flame. Invigorated by Exotic Saffron, Amber is sumptuously present through the burning radiance of fireglow.
The second best scent is Wisdom, which is probably the most sophisticated blend of the collection. I would even recommend it to women. This perfume needs about half an hour to develop. It reveals vivid citrus, notes of Italian Mandarin and Winter Lemon as well as Green Verbena. Coriander Leaves entwined with French Lavender and abstract Neroli branches crown the furrowed notes of steely Musk.
The third best scent is Talent. In this fragrance, Asian Yuzu is freshened by strokes of bright Sichuan Pepper and Bergamot. The smokiness of Black Tea seeps deeply into the canvas of Patchouli stretched over a robust frame of Cedarwood.
In Strength, Tobacco Leaves fuse with rich gourmand notes of Golden Honey. The flesh of ripe Apricot brings out the depth of Agarwood while deep Smoke penetrates the intricate woven chainmalle of Pine Needles, encasing a core of burnt musk.
Integrity features a contrasting aroma of herbal Clary Sage blended with the candor of fine Pink Pepper spices. Summerripe Pimento Berries are cooled by the shade of lasting green notes as the constancy of Amber is made potent by pure African Geranium.
VIDEO: ELEMENTS OF MAN: THE LIFE COLLECTION
Photos and video: Courtesy of Ermenegildo Zegna
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