Is Jon Kortajarena the ideal man? Most fashion photographers, fashion designers, fashionistas and art directors would probably agree. He’s one of the biggest stars in the male modeling business. After making his runway debut at Emporio Armani’s Fall 2004 show, Kortajarena quickly became one of the most in-demand models, landing major advertising campaigns for luxury brands such as Tom Ford, Balmain, Bulgari, Guess and Versace.
In 2014, Guerlain chose Jon Kortajarena as testimonial for their new men’s fragrance L’Homme Idéal, which means the ideal man, the perfect definition for the charismatic 32-year old Spanish model.
In 2017, Guerlain and Jon Kortajarena have teamed up again and present L’Homme Idéal Sport, a new fragrance for a modern man who embodies the very essence of sport. He takes care of himself and rises to a challenge, without becoming a performance addict or body worshipper. A charmer, he is well aware that women are not looking for Mister Muscles, but a man at ease in mind and body. If he goes running in the morning, it’s to clear his head; if he goes boxing or to the gym in the evening, it’s above all to unwind. To him, sport is just as much a game as a means to excel. In the changing room, he locks away his little stresses of the day. It’s his decompression chamber; he relaxes and gets into top shape, partnered by his energypacked eau de toilette.
AN EAU DE TOILETTE WITH A SPORTING POTENTIAL
To reveal the eau de toilette’s sporting potential, Thierry Wasser, Guerlain’s Master Perfumer, and Delphine Jelk, Guerlain Perfumer, have given the almond note a boost of vitality, energising it with fresh spices and a wave of aquatic notes. Neroli essence delicately enfolds it. Last but not least, the winning trio of coumarin, vetiver and patchouli brings strength, vigour and sensuality to this “active water”.
L’Homme Idéal Sport is an elegant fragrance most men will most probably like. I asked a working colleague who loves perfumes to test it, and he told me that he would wear it. I can really recommend it if you are looking for a gift for a man, although perfume experts might prefer the original fragrance L’Homme Idéal because it’s more sophisticated. But L’Homme Idéal Sport might be a bigger commercial success.
VIDEO: L’HOMME IDÉAL BY GUERLAIN
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