Tudor has just announced a new collaboration at Baselworld 2018: Jay Chou is the new brand and Born To Dare campaign ambassador. After David Beckham and Lady Gaga, the musician and actor from Taipei (Taiwan) will promote Tudor in Asia in spring 2018 and in the rest of the world in summer.
(Above) Shouldn’t Be by Jay Chou X aMEI
KING OF ASIAN POP IS TUDOR’S NEW AMBASSADOR
Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. As a man of taste and culture, Jay Chou wears the new Tudor 1926, a highly refined while understated mechanical timepiece blending traditional horology aesthetics and contemporary high-performance watchmaking.
In 2007 Jay Chou founded his own record company, JVR Music, which pioneered cross-cultural fusion of electronic music with Asian pop music. This stable of talents proved repeatedly that his approach as a producer is in perfect tune with the aspiration of the youth in most parts of Asia.
Jay Chou plays the piano, the cello, the violin, the guitar and various types of percussion instruments. He started his career as a lyrics and music composer, and launched his singing career in 2000. He pioneered the blend of European music styles such as R&B and electronica with Asian classical music, inventing the Chou Style. After several albums, all sold in millions of copies, he took up acting.
(Above) Chrysanthemum Terrace by Jay Chou
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