“Water is the driving force of all nature.” This quote by Leonardo da Vinci (1452-1519), one of the most creative minds of the Renaissance, is more topical than ever. Not only in terms of environment protection and renewable energy sources, but also with respect to skincare and fragrances. Men’s fragrances with an aquatic note and masculine ad campaigns featuring surfers, athletes or swimmers attract not only men, but also women.
Water also played a major key role in L’Eau Majeure d’Issey, a frangrance with an aquatic note launched in 2017. This autumn, a new men’s fragrance inspired by sea salt and wood makes its entrance: L’Eau Super Majeure d’Issey. It unleashes the power of water, with a exhilarating blend. Aurélien Guichard and Fabrice Pellegrin, the French perfumers who composed L’Eau Majeure d’Issey, amplified its assertive, masculine accords to reveal their full force in L’Eau Super Majeure d’Issey.
NEW MEN’S FRAGRANCE INSPIRED BY SEA SALT AND WOOD
Issey Miyake’s new men’s eau de toilette intense is an olfactory creation in four acts:
A super-vigorous surge of aromatic notes, infused with essence of clary sage and rosemary.
Riding the peak of the wave. A super-black, super-salty heart. Textured by dark patchouli, vibrant ambery woods and an overdose of cashmeran, black salt boosts the scent’s swirling accords.
Diving deep into the night. A potent, super-smoky drydown. Smooth tonka bean and black vanilla from Madagascar add a dark, leather and smoke undertow.
(Above) A powerful duo: Masculine and feminine. Yin and Yang. Salty and sweet. Sea water and nectar. The smoky intensity of salt-laced vanilla and tonka. The scent of a fruit, the flavour of a flower.
In Switzerland, L’Eau Super Majeure d’Issey will be available from September 2018. Price: CHF 82.80 (50ml) and CHF 117 (100ml).
Visit Issey Miyake’s official fragrance website and discover his fragrance collections for men and women