Men who wish to have a more energized skin should test the new Total Revitalizer Light Fluid by Shiseido. Men. It offers the same amount of hydrating power as a heavy cream – without any stickiness.  It targets fine lines, dullness, and sagging to create a firm and toned complexion. The new fluid is the perfect anti-aging solution for men who need a simple, but very effective beauty routine.


Total Revitalizer Light Fluid stengthens and tones skin without any stickiness. Its refreshing, featherweight texture is designed specifically for oily to combination complexions. And the best asset:  it offers 24 hours of moisture and skin-strengthening power if applied twice a day (morning and evening).

After surveying men between 20 and 49, the number one Japanese beauty brand Shiseido discovered that many of them experienced oily skin and increased sebum levels with age. Male consumers concerned with oily skin tended to avoid creams because they believed them to be sticky. Over 90% of the younger male participants reported that they didn’t consider products housed in jars sanitary or user-friendly.

These findings led Shiseido to create a non-comedogenic, weightless hydrator that targets fine lines, dullness, and sagging skin to create a firm and toned complexion.

A special formula allows this innovative emulsion to transform from a rich, creamy texture to a weightless liquid upon application.

How to use: smooth one pump of the fluid over skin after cleansing and shaving in the morning and in the evening.

Price: CHF 115 (80ml)


Discover the anti-aging products of Shiseido Men.

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