For all the beautiful brides who are going to tie the knot in 2018, picking the right perfume is as important as picking the right jewelry, make-up and high heels. Choose a special occasion scent that will capture the moment and act as a memory trigger in future years. Like In White, the new eau de parfum by Elie Saab. Why is this the perfect fragrance for your wedding day? Because the world-famous couturier has created a special perfume for brides and women who want to celebrate the most exceptional occasions in their lives. A white bouquet, as dazzling as those special moments in their lives where they stand in the spotlight.


Elie Saab has reinvented his signature orange blossom and patchouli accord in a modern floral chypre. Perfume masters Francis Kurkdjian and Jérôme Di Marino have expressed the couturier’s vision with a chiffon-sheer of white musks. The soaring top notes blend the glint of green mandarin essence from Italy, the fruitness of blackcurrant bud and the pearly flesh of pear.

In the heart notes, a white bouquet weds the innocence of jasmine sambac and orange blossom absolutes with the fresh of peony. Solar essence of Ylang-ylang from Madagascar glows against the creaminess of vanilla.

I tested In White by Elie Saab at the press day in December 2017 and liked it very much. Instead of the typical floral Elie Saab fragrance, In White is a delicate floral chypre that reminds me of the Elie Saab haute couture gowns I see in Paris twice a year. Glamorous. Feminine. Innocent.

In Switzerland, In White by Elie Saab will be available from March 2018.



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