LA PRAIRIE LAUNCHES SKIN CAVIAR EYE LIFT

yolanda August 15, 2019 0
LA PRAIRIE LAUNCHES SKIN CAVIAR EYE LIFT

In The Manuscript Found In Accra, best-selling author Paulo Coelho writes: «The eyes are the mirror of the soul and reflect everything that seems to be hidden; and like a mirror, they also reflect the person looking into them.»

This fall, La Prairie focuses on a less poetic but more scientific approach to the eye area by launching Skin Caviar Eye Lift, a serum for the whole eye area, including brows. It is a combination of two formulas enriched with Caviar Premier and La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy to the cells.

BENEFITS OF SKIN CAVIAR EYE LIFT

«The eyes are opened while the eye contours and eyebrows appear redefined», states La Prairie in its press release. «The upper lids look tightened while crow’s feet appear visibly reduced. Lower lids appear smoothed and under-eye bags and puffiness look diminished. With daily use, the complete eye area appears lifted and firmed.»

TWO FORMULAS, TWO TEXTURES, TWO CHAMBERS

Inspired by the vial design of Skin Caviar Liquid Lift and its visible caviar beads, Skin Caviar Eye Lift is an homage to La Prairie’s iconic gold caviar beads. With a press of the activating pump, the two formulas – one encapsulated in caviar beads, the other in an innovative tourmaline-pink gel-cream emulsion, each housed in separate chambers to maintain their purity – are drawn up to a mechanism that freshly blends them with each use. The result is a delightfully textured serum that melts into skin with a refreshing touch and an immediate tensing sensation.

How to use Skin Caviar Eye Lift: Start at the inner corner of the eye and dot the silky formula along the eyelid crease to the outer corner. Continue the dabbing gesture along the eye’s contours.

La Prairie’s new serum Skin Caviar Eye Lift will be available from 26 August 2019. Retail price: CHF 540 (20ml)

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