Elie Saab is a master of haute couture, Chaumet a master of high jewellery and Roger Dubuis a master of haute horlogerie. They are world-renowned for their daring creativity, masterful savoir-faire and the use of the most exquisite materials.

La Prairie focuses on haute-rejuvenation by combining luxury savoir-faire with skincare benefits. Platinum Rare Cellular Life-Lotion is one of La Prairie’s most exclusive products (CHF 738, 115ml). It is an essence-in-lotion that helps to boost the skin’s rejuvenated appearance by supporting key cellular detoxification processes.

Louis XVI of France declared that platinum, with its subtle sheen and sophisticated colour, was to be the only metal used at Versailles to decorate the tables and coiffeuses of the court. Ever since, platinum, brilliant and refined, has been a symbol of exclusivity. The scientists at La Prairie, however, have discovered that its beauty goes beyond its inspiring appearance. A powerful enhancer of rejuvenating peptides, it rests at the heart of every Platinum Rare product.


Platinum Rare Cellular Life-Lotion acts on three levels. First, it supports the skin cells’ ability to remove and recycle damaged proteins to ensure proper cellular functions. Second, it helps to recycle damaged mitochondria to ensure appropriate cellular energy levels. Finally, it helps the skin to protect itself against the negative impact of external and internal stress factors by supporting skin’s own network of detoxifying and antioxidant enzymes.

The lotion is further enhanced with La Prairie’s exclusive Cellular Complex that infuses the skin with nutrients and rejuvenating factors. Skin texture is refined, fine lines and wrinkles are smoothed and the appearance of elasticity is improved.

Tag your Instagram pictures with the hashtags #laprairie, #platinumrare, #lifelotion and #hauterejuvenation

Photos: Courtesy of La Prairie & Elie Saab

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