The first signs of ageing are often observed in the eye area, where the skin is thinner and more prone to laxity and to develop fine lines and wrinkles. The eye area loses its firmness and density, resulting in lax, thin skin under the eye, at the inner corner of the eye and at the temple. This skin laxity, paired with under-eye bags and puffiness, crow’s feet and wrinkles mean a less defined eye contour, leading to more prominent shadows and less luminosity in the eye area.
The good news is that there are several ways to prevent damage to the skin around the eyes, for instance with eye creams, sunscreen, sunglasses and LED light sessions, even though in some cases, for instance drooping eyelids or heavy bags under the eyes, fillers or surgery are the only solution.
LA PRAIRIE LAUNCHES WHITE CAVIAR EYE EXTRAORDINAIRE
Colour and reflection determine the quality and intensity of light as a function of skin conditions. Shape orchestrates the spatial distribution of intensities of reflected light, creating a pattern of contrasts between shadows and light. La Prairie’s new eye cream is designed to address all three aspects.
Skin’s colour spectrum is made up of naturally occurring pigments associated with different skin layers. These pigments absorb light which results in a reduction of the intensity of the light reflected from the skin. With age, the amount of these pigments (grey, brown, yellow, red, violet) increases, diminishing the natural luminosity of the complexion and leading to skin that appears older than it actually is. These colour disturbances are particularly noticeable in the eye area, where skin is naturally thinner.
RESTORING FIRMNESS AND ELASTICITY OF THE EYE AREA
White Caviar Eye Extraordinaire is enriched with the illuminating molecule Lumidose – a potent inhibitor of tyrosinase, the enzyme responsible for the formation of melanin. The formula intensely targets grey, brown, yellow, red and violet chromatic disturbances that can dull skin’s natural light and boosts the reflection of light from the skin, illuminating it. It is also infused with Golden Caviar Extract, the unctuous formula that helps to increase collagen production.
White Caviar Eye Extraordinaire is complemented by the ceramic pearl to massage, soothe and de-puff the skin of the eye area, while further enhancing the efficacy of the cream. The rolling action allows a gentle massage that increases lymphatic drainage and stimulates microcirculation.
White Caviar Eye Extraodinaire will be available from 17 February 2020 (CHF 619).
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