A foundation with a superpower ingredient that hydrates, plumps and smooths skin: Hyaluronic Hydra-Foundation is the latest product of By Terry’s iconic Hyaluronic range. The liquid foundation, which is available in 18 shades, combines skincare and coverage benefits in one formula. It offers a buildable and long-wear coverage, hydrates the skin and gives it a natural-looking finish.

Terry de Gunzburg, founder of the successful French cosmetics brand By Terry, not only creates high-quality make-up products to enhance a woman’s beauty, they are also enriched with active ingredients that take care of the skin. If you opt for By Terry products, you don’t have to choose between skincare and make-up, longwear and moisture, coverage over comfort or flawless skin over easy application.


To create this new liquid foundation, By Terry used two key elements: The Skin-Fit Technology controls shine and gives a comfortable second-skin feel, while its grip system improves the long-lasting hold. The light-glowing pigments guarantee perfect colour-match and provide a glowy, flawless finish.

As the name suggests, hyaluronic acid is a key ingredient, and it has some unique superpowers. It is a mega moisturizer holding up to 1000 times its weight in water, locking in moisture and restoring skin suppleness. Moreover, it’s an excellent wrinkle eraser. It fills wrinkles and fine lines, has anti-sagginess action and improves skin firmness. Finally, it has antioxidant properties, strengthens the skin’s protective barrier and has healing and repairing action.

By Terry’s largest foundation shade range features 18 skin-fit shades created to match every skin tone — there are 6 intensities, from Light until Dark, and 3 undertones, Cool, Neutral and Warm (see below).

(Above) By Terry Hyaluronic Hydra-Foundation is available in 18 skin-it shades.


I like By Terry’s fluid foundations Terrybly Densiliss and especially Cover-Expert. Therefore, I was looking forward to testing the new skincare-infused Hyaluronic Hydra-Foundation. I didn’t test several shades, I just chose 300 N, given the fact that it’s close to Cover-Expert number 3, which a By Terry make-up artist once recommended to me. The shade is really amazing and it suits my complexion 100 percent. It covers my imperfections and gives my complexion a neutral, balanced tone without looking artifical.

Even though the new foundation is said to give a lumi-matte finish, I prefer to apply a matte primer on my T-zone or By Terry Hyaluronic Hydra-Primer on the whole face. The Hydra-Primer blurs imperfections, fills in fine lines and minimizes pores.

The convenient drop applicator is hygienic, because you don’t touch it with your fingers, and it dispenses the precise amount of product. Moreover, the SPF 30 of this foundation offers a good protection against UVA and UVB rays.

I would definitely wear this foundation at work, but also during Paris Fashion Week.. Right now, in my opinion, the only new foundation that is as good as the new By Terry Hyaluronic Hydra-Foundation is the Shiseido Synchro-Skin Foundation.


Terry de Gunzburg, founder of the French cosmetics brand By Terry, presents her new skincare-infused foundation and shows how to apply it.

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