Domenico Dolce and Stefano Gabbana celebrate the millennials generation. A few years ago, they launched ad campaigns and fashion shows that focus on millennials in order to boost sales. Their latest marketing strategy? A new ad campaign with Monica Bellucci’s daughter for D&G (watch the video).
14-year-old Deva Cassel hast just landed her first model job. In May 2019, she posted a few pictures of herself on her Instagram account. Her parents, French actor Vincent Cassel (52) and Italian model Monica Bellucci (54), had no objection to the Instagram account of the 14-year-old.
According to an Instagram post by Monica Bellucci, the Instagram account doesn’t belong to her daughter. Apparently someone just posted pictures on the Deva Cassel account. Her daughter’s real Instagram account is private.
A picture of Deva’s first ad campaign shooting for Dolce & Gabbana was published on Instagram in May 2019 by Italian wedding planner Francesca Fiore. The shooting took place in Ravello, a beautiful village on the Amalfi Coast. Dolce & Gabbana are particularly attached to this part of the Campania region. Their ad campaigns with David Gandy for Light Blue were shot in Capri.
The first pictures of the Dolce & Gabbana fragrance ad campaign featuring Deva Cassel were published on 31 January 2020 by French magazines. The new fragrance is called Dolce Shine and will be launched on 3 February at Galeries Lafayette and Printemps in Paris. Read our second article on Deva Cassel and see the official pictures of the campaign (link).
Deva Cassel lives in Paris with her mother and younger sister Léonie (9). Both of them speak French and Italian. Their father Vincent Cassel speaks Italian fluently. Two years ago, he was interviewed by Fabio Fazio in the TV show “Che tempo fa” and he proved that he has an excellent command of the Italian language (see below).
In an inteview with the magazine Grazia, Monica Bellucci recently said: “I think both my daughters have an artistic vein, but we’ll see, it’s a little bit too early to talk about it.”
DEVA CASSEL AT THE DOLCE & GABBANA MEN’S FASHION SHOW IN MILAN
In June 2019, Deva attended the Dolce & Gabbana men’s fashion show Spring/Summer 2020 in Milan.
DEVA’S FATHER POSTS A HAPPY BIRTHDAY PICTURE AND MESSAGE ON INSTAGRAM
On 12 September 2019, Vincent Cassel, Deva’s father, posted a picture of her on his Instagram account and a sweet message for her 15th birthday.
DEVA CASSEL’S PARENTS MONICA BELLUCCI AND VINCENT CASSEL
Monica Bellucci was 25 when she posed for her first Dolce & Gabbana ad campaign. That was the beginning of a 30-year collaboration. Today, the Italian model and actress still continues to star in Dolce & Gabbana campaigns and to wear part of their latest collections on the red carpet.
Video: Monica Bellucci’s first TV spot for Dolce & Gabbana in 1994 (directed by G. Tornatore)
Video: Monica Bellucci for Dolce & Gabbana in 2003
More articles about Italy and Dolce & Gabbana.