Prime, Line & Shine: The Shiseido Summer 2020 Lipsticks collection is magic. The Japanese beauty brand launches two innovative lip products and new eye-catching shades of the cult-favorite Modern Matte Powder Lipstick. “Weightless and intuitively designed, these formulas make a statement and accentuate your personality,” says James Boehmer, Global Artistic Director for Shiseido Makeup.


Shine like a star! Unlike traditional glosses that use heavy oils and waxes as a base, this breakthrough formula features a unique dual gel complex for the perfect combination of comfort and mirror-like shine. Weightless and non-sticky, this ultra-sensorial gloss infused with shea butter instantly hydrates and provides 12 hours of lasting moisture. Reflective pearls and highly refractive oils deliver a crystalline finish that won’t feather or bleed.

Shiseido Shimmer Gloss in 04 Bara Pink, 05 Sango Peach, 01 Kogane Gold, 02 Toki Nude, 03 Kurumi Beige (from left to right).

The unique shades and the multidimensional finish were inspired by ukiyo-e (traditional woodblock prints that were one of Japan’s first forms of pop culture) and modern Japanese artists like Yayoi Kusama, Takashi Murakami, Ikko Tanaka, and photographer Daido Moriyama.

Wear this transparent gloss alone or layer it over any Shiseido lipstick to instantly boost color and shine. The specially treated pearls provide a duo-chrome effect. To add warmth, reach for Kogane Gold. Use Hakka Mint to amplify cooler tones and create the appearance of whiter, brighter teeth.

Shiseido Shimmer Gloss in 06 Daidai Orange, 07 Shin-Ku Red, 10 Hakka Mint, 08 Sumire Magenta, 09 Suisho Lilac (from left to right).


Shiseido’s Modern Matte Powder Lipstick features spherical pigments suspended in an ultra-clear silicone base that blur any imperfections and provide spectacular color payoff. It’s almost like airbrushing your lips, but with the convenience and seamless glide of a stick. Unlike most matte lip products, this formula offers the comfort of a balm by melting and transforming into an ultra-thin powder that envelops lips in creamy, opaque color. The custom, angular bullet not only reflects Japan’s modern approach to architecture, but the square shape provides extreme precision and control.

The latest seven shades are a vibrant and sensual expression of Tokyo’s nightlife. From karaoke bar-inspired names like Sound Check and Torch Song to Bubble Era, an electric pink emblematic of Japan in the late ’80s and early ’90s, when shoulder pads and big hair ruled the night, these high-impact shades explore a more unexpected side of Japan.

Shiseido Matte Powder Lipstick in 527 Bubble Era, 531 Shadow Dancer, 528 Torch Song, 529 Cocktail Hour, 526 Kitten Heel, 530 Night Orchid, 525 Sound Check (from left to right).


Prime + Line: This two-in-one tool preps, sculpts, and enhances the lips for long-lasting color. On one end is a clear, weightless primer that protects and smooths lips without leaving behind a slippery finish. The other end features an ultra-slim pencil that propels and repels without ever having to be sharpened. The featherweight formula glides effortlessly across lips and stays put for eight hours.

The shades work in perfect harmony with the other 23 existing lipsticks of the collection. From classic red to vibrant fuchsia, use these liners to add shape, shadow, and dimension. Choose a liner in a lighter shade to tint or brighten lips. Select a deeper shade to contour and add dimension to your lips.

In Switzerland, the Shiseido Summer 2020 lipsticks will be available from May. Prices: CHF 34.20 (Shimmer Gel Gloss), CHF 41.40 (Modern Matte Powder Lipstick) and CHF 34.20 (Lip Liner Ink Duo).

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