7 products, 73 shades and 2 brushes: Shiseido’s new Synchro Skin Self-Refreshing collection features weightless formulas that adapt, react, and self-refresh to preserve a fresh finish from morning to night. ActiveForceTM Technology allows these second-skin formulas to resist humidity, respond to heat, rebound from facial movement, absorb oil, and diffuse light for a just-applied look that lasts all day.
The two tools created to accompany this new range were also influenced by ancient Japanese beauty rituals refined over centuries for an effortless application.
SYNCHRO SKIN SELF-REFRESHING FOUNDATION IN 30 SHADES
Available in 30 shades, this lightweight, long-lasting foundation delivers breathable and buildable coverage. Smudge-proof, humidity-resistant, sweat-resistant, crease-resistant, and transfer-resistant, this formula is infused with SPF 30, antioxidant wild thyme extract, light-reflecting pearl powder, and smart correcting powder to enhance skin’s texture and tone. The high level of SPF also blocks UV rays without creating a white cast or affecting the formula’s true color payoff.
Using fingers or a brush, apply one pump starting at the center of the face and blend outward. For fuller coverage, use the Hase Fude Foundation Brush. To achieve a sheerer application, use the gel blender side of the Daiya Fude Face Duo to stipple and the diamond-cut brush to blend.
SYNCHRO SKIN SELF-REFRESHING CUSHION COMPACT
Weightless and long-lasting, this portable cushion provides buildable coverage that’s easy to apply on the go. Available in eight shades, this water-, sweat-, crease-, transfer-, and fade-resistant formula is also infused with a hydro-sensing polymer and hyaluronic acid to help skin retain moisture, as well as antioxidant wild thyme extract, light-reflecting pearl powder, and smart correcting powder.
Press a brush or the puff included with the compact into the hanatsubaki-shaped ring. Starting in the center of the face, gently tap the formula onto skin and work outward.
SYNCHRO SKIN SELF-REFRESHING CONCEALER AND GELSTICK CONCEALER
The Synchro Skin liquid concealer camouflages dark circles, blemishes, and other imperfections and is available in 16 shades. The curved doe-foot applicator holds the perfect amount of product and hugs the contours of the face for an ultra-smooth application. Smudge-proof, humidity-resistant, sweat-resistant, and crease-resistant, this formula delivers 24 hours of wear without settling into fine lines.
The Synchro Skin gelstick concealer offers the ideal balance of hydration, correction, and light-to-medium coverage. Breathable, buildable, and crease-resistant, this flexible formula is infused with smart correcting powder to diffuse light and super bio-hyaluronic acid for eight hours of moisture. Unlike traditional stick concealers, this weightless blend of high-tech ingredients instantly brightens, reduces the appearance of fine lines, and allows for superior glide.
To highlight and contour, choose a shade one to two shades lighter/deeper than your skin tone.
SYNCHRO SKIN INVISIBLE SILK LOOSE POWDER
This new translucent powder is available in two finishes for a shine-free or luminous effect. This artistry essential uses one of Shiseido’s lightest-weight, fine powder’s. It is also compatible with every skin tone and never leaves behind a chalky, white cast. An air-filled particle is coated with skincare ingredients for a featherweight finish that synchronizes seamlessly with the complexion. In addition to helping control excess oil and shine for eight hours, thanks to Responsive Sensory Technology this ultra-fine formula also minimizes the appearance of pores and blurs imperfections without settling into fine lines or wrinkles.
In Switzerland, Shiseido’s new Synchro Skin Self-Refreshing collection will be launched in October 2019. Prices: foundation CHF 59.60, cushion compact CHF 59.60, liquid concealer and gelstick concealer CHF 45, loose powder and pressed powder CHF 57.60, Hanatsubaki Hake polishing brush CHF 76.50, Tsusu Fude concealer brush CHF 34.20.
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