Mariano Di Vaio, Italy’s most famous male blogger, is the new face of K, the brand new fragrance for men by Dolce & Gabbana. It celebrates a new era of masculinity and captures the essence of a man in his element, a man who is the king of his everyday life. Effortlessly charming, and not afraid to show his vitality, he remains true to his roots, respecting tradition while embracing modernity.
“Being the face of a Dolce & Gabbana fragrance campaign was my teenage dream,” says Mariano (30). “When I was 18, I lived between New York and London, working as a model. I spent a lot of time with other models like me, talking about our dreams and goals. We were all agreed about what was the best a male model could ever wish for: to be the face of a Dolce & Gabbana fragrance.”
[Update on 26 November 2021: VERTIGO has just seen the second ad campaign of Mariano Di Vaio for Dolce & Gabbana. We’ve received the press kit but we can’t publish the article yet due to an embargo. The new article will be published in a few weeks on the front page of our online magazine.]
6 MILLION INSTAGRAM FOLLOWERS AND GQ MAN OF THE YEAR AWARD 2018
Mariano Di Vaio was born in Assisi (Umbria) but left Italy at the age of 18 to pursue a career as a model and actor. After spending a year in London working as a model, he headed to New York to study acting. On his return to Europe, his modeling career flourished and he soon secured magazine covers and collaborations with international fashion brands.
In 2012, Mariano launched his own blog, dedicated to fashion and lifestyle, and became one of the first male fashion bloggers to find success on a global scale. Today, the blog has grown into a digital magazine covering everything from fashion and grooming to sport, travel, music and movies.
In 2018, Forbes named him Italy’s leading male influencer in retail and e-commerce. That the same year, he also received a GQ Man Of The Year Award for Best Fashion Influencer. Today, Mariano lives in Perugia (Umbria) with his wife Eleonora and their three young sons, Nathan Leone (3), Leonardo Liam (1) and Filiberto Noah, born on 22 September 2019. Each child has its own Instagram account, even the youngest who was born four days ago and who already has 13’000 followers. Why do parents have Instagram accounts for their children? And why do people follow babies and toddlers?
A VOGUE PHOTOGRAPHER FOR THE AD CAMPAIGN
The ad campaign for the new fragrance K was shot by world-renowned fashion photographer Mariano Vivanco. Born in Lima, Mariano moved to London in the year 2000 to pursue a career in fashion photography. Since then, he has become one of the world’s leading editorial photographers, shooting for major publications such as Vogue, Harper’s Bazaar, Vanity Fair, Dazed &Confused, and Numéro.
Mariano Vivanco chose to set the story of the K ad campaign in the heart of Italy, in the picturesque Tuscan village of Montepulciano and the perfect vineyards that slope up to its medieval walls. In the spot, a man with his motorbike is roaring down a sun-drenched avenue lined with cypress trees. He arrives through the ancient gates and cobbled streets to the modern vibrancy of everyday life – to the laughter and embrace of his family, and the companionship of his friends.
The soundtrack, by world-famous composer and Oscar winner Ennio Morricone, empowers the modern time hero as he wanders around the historic city.
FRAGRANCE K BY DOLCE & GABBANA
Instantly conjuring the Italian countryside and the Mediterranean midday sun, its warm enveloping embrace evokes the fresh earthy scent of wooded Tuscan hills. The scent creates a vibrant crescendo of citruses, ignited by fiery aromatics and underpinned by sophisticated woods. This scent was created by two renowned French perfumers – Daphné Bugey and Nathalie Lorson.
The extremely light, not long-lasting fragrance opens with zesty citruses: an energetic fusion of sparkling blood orange and pressed Sicilian lemon. Their effervescence is tinged with the fresh bite of juniper berry and warmed by amber accents of calming clary sage, blended with crisp geranium and restorative lavandin.
These notes are ignited by a spark of spicy pimento essence, an ingredient seldom used in perfumery, which adds a touch of heat. The scent then unfolds to a base of warm woods, sensual cedarwood merging with earthy vetiver, before yielding to the sweet spiciness of patchouli.
This modern day crown is encircled with blue stone-like orbs, set beneath a blue lapis dome – each also unique, resulting from a process that recreates the natural marbling of the stone. Each handcrafted cap is unique, the crown overlaid with particles of 24-carat gold and then individually aged to a distinct patina.
VIDEO: MARIANO DI VAIO FOR K BY DOLCE & GABBANA
VIDEO: MARIANO DI VAIO SINGS WAIT FOR ME (FEAT. JONATHAN CATALANO)
VIDEO: MARIANO DI VAIO ON HOW TO TRIM YOUR BEARD
VIDEO: MARIANO DI VAIO WINS GERMAN GQ AWARD FOR BEST INFLUENCER OF THE YEAR 2019
VIDEO: MARIANO DI VAIO HAIRSTYLE TUTORIAL
Discover the world of Dolce & Gabbana on Instagram.
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