For Narciso Rodriguez, Dutch model Julia Bergshoeff (21) is the pure definition of a modern woman; she portrays confidence, poise, self-awareness and intelligence. “I met Julia years ago when she was just starting her modeling career and I knew immediately that she was someone very special,” Narciso says. “I hoped she’d become our muse one day. This fragrance is for her.”

With her 180 cm slender frame, delicate features, green golden flecked eyes, and lovely cheek freckles, Julia has drawn comparisons to topmodels Daria Werbowry and Gisele Bundchen. Julia was the face of Prada in 2014 and immediately draw the attention of luxury fashion labels. She starred in advertising campaigns of Gucci, Proenza Schouler, Salvatore Ferragamo, Mango and DSquared2.

Pure Musc, the new eau de parfum by Narciso Rodriguez, reflects the dual nature of a woman anew with a heightened immediacy. His signature musc is reinterpreted and refined with a seductive purity and a rich depth. The heart of musc is enhanced with a white floral bouquet while cashmeran lends warmth.


Inspired by the original For Her fragrance collection by Narciso Rodriguez, Pure Musc eau de parfum pays homage to the iconic fragrance line’s signature musc. Musc has a timelessness and an olfactory depth that’s also very personal; it becomes one with the woman who wears it. The musky chypre fragrance, which was created by French perfumer Sonia Constant, founder of Ella K Parfums, explores the nature of duality of a modern woman. It captures her strength and passion, embraces her energy and spirit.

“With Pure Musc For Her, I wanted to capture the spirit of female duality that resonates from within, qualities that are intangible, for example, elements of the dark side against the lighter side, strength and vulnerability,” says Narciso. “Juxtapositions like these are what make a woman so intriguing.”

In Switzerland, Pure Musc will be available from February. Prices: CHF 79.20 (30ml), CHF 117 (50ml) and CHF 162 (100ml).

Tag your Narciso Rodriguez pictures on Instagram with the hashtag #Narcisorodriguez.



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