She’s the daughter of one of the world’s most beautiful women and of one of France’s best actors: Deva Cassel, a beautiful Parisian aged 16, stars in the Dolce Rose fragrance campaign. It is her second collaboration with Domenico Dolce and Stefano Gabbana.
The campaign, shot by Branislav Simoncik, stars Deva Cassel as the face of Dolce Rose, the new fragrance by Dolce & Gabbana. She perfectly embodies the vibrant mood and playful energy of the Dolce girl. She is seen walking through the flower-lined streets of the city of Bellagio, near Lake Como, radiating exuberance and the pure joy of life.
As a playful facet of the campaign, Deva has created a TikTok challenge, choreographing a Dolce Rose dance on the Dolce & Gabbana TikTok account. The brand invites Dolce girls all around the world to join the movement and recreate Deva’s choreography, expressing their own Rose attitute.
A JOYFUL FRAGRANCE FOR THE GENERATION Z
Dolce Rose celebrates the most iconic of flowers – a symbol of love, beauty and femininity that is one of Dolce & Gabbana’s iconic patterns on clothes, bags, sunglasses and other accessories. The new fragrance, crafted by French master perfumer Violaine Collas, is a fruity floral that combines delicate rose absolute and crisp rose centifolia with soft musks and tangy redcurrants. Joyful and full of energy, Dolce Rose is a rose of exquisite allure.
The flacon shares the soft curves and elegant, feminine silhouette of the original Dolce scent, but now the glass takes on a luminous rosy hue, recalling the rose at the heart of the fragrance. The flower cap is reimagined in vibrant red, expressing the vivid personality and the happy attitude of the Dolce girl.
VIDEO: MONICA BELLUCCI’S DAUGHTER STARS IN DOLCE ROSE COMMERCIAL
In the Dolce Rose ad commercial, Deva walks through the flower-lined streets of the city of Bellagio, near Lake Como, where George Clooney has a magnificent villa, and goes on a boat trip with Italian model Davide Lenoci. (Check out the Instagram account of this male model who posed for several ad campaigns of Dolce & Gabbana and Versace.)
Discover the world of Dolce & Gabbana. Photos and video: Courtesy of Dolce & Gabbana